Download Brian Casel – Productize

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Download Productize by Brian Casel I invite you to join me and others in this journey to Productize our businesses. Learn all of the ins and outs and see how others are finding success by productizing and enroll in the Productize course. Visit the Productize info page to learn more and enroll Have questions? Email me: [email protected] I hope to see you in the course! – Brian Casel

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Brian Casel is a bootstrapper with a lot of projects: he has a podcast, a hosting platform called Restaurant Engine, and a new course called Productize.We talked about Brian’s story (from developing WordPress themes, to building an audience online) as well as what a productized service is.

Today we have a return appearance from an amazing past guest—Brian Casel. I've had a lot of people asking me to bring him back to talk about how to take your service-based business and turn that business into a product, or into something that can be scaled and automated.

[28:03] Brian: For one, when you productize your service, you can begin to market it as if it’s a product just like any other product; and that’s kind of what’s so great about a productized service. You can really make use of all the other tactics that we’re constantly learning about.