A few years back when I first started NeilPatel.com, I spent $66,372.09 on paid advertising through LinkedIn, Google AdWords, Retargeter, Perfect Audience, and StumbleUpon ads. You might say that’s a lot of money. It was. But I learned some valuable lessons. I learned which platforms and networks work best for targeting which audiences with which ads.
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Say Welcome to Facebook Attribution. Raise your hand if you never struggled to understand (and explain your boss or investors) your customers’ journey and how your marketing strategy (and ad spend) drives sales, registrations, and leads on different marketing channels (both on and off Facebook).