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On page 214, Simon Sinek tells me why that is “the way to finding one’s why”: The WHY does not come from looking ahead at what you want to achieve and figuring out an appropriate strategy to get there. It is not born out of any market research. It does not come from extensive interviews with customers or even employees.
Simon Sinek calls it the GOLDEN WHY. Why? How? What? This little idea explains why some organizations and some leaders are able to inspire where others aren’t. Definition. WHAT: Every single person, every single organization on the planet knows what they do, 100 percent.
Finding WHY is a process of discovery, not invention. ” Simon Sinek As entrepreneurs in service-related businesses, finding our Why is akin to discovering our unique brand blueprint.
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Instead they were driven by a cause and a belief, their Why in the Golden Circle. Langley just wanted to make a flying machine for fame and money, his What in the Golden Circle. A final reason that shows why Langley was motivated by the wrong thing is that the day that the Wright brothers took flight, he quit. Works Cited. Sinek, Simon.
Applying Sinek’s technique of “starting with why,” you can begin to see exactly how a users-first UX doctrine powers the design process and creates changes in behavior. Successfully applying this doctrine delivers a two-fold result in the organization’s ability to drive human behavior. Figure 5 —Simon Sinek’s Golden Circle